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Stop Chasing Giants: How to Land Your First 10 Logos As a Founder

Benjamin Foley's avatar
Benjamin Foley
May 07, 2026
∙ Paid
green leaf trees
Photo by Oleksii Yasinskyi on Unsplash

I was talking with an early-stage founder recently about landing their first two partner logos.

Not building a sales org. Not hiring SDRs. Not standing up some overbuilt outbound machine. Just the first two real companies willing to take a bet, spend time, give feedback, and help prove the product solves a real probl…

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